{"id":833,"date":"2017-10-25T19:44:45","date_gmt":"2017-10-25T17:44:45","guid":{"rendered":"http:\/\/journalisme-info.ejdg.fr\/?p=833"},"modified":"2017-11-15T09:24:09","modified_gmt":"2017-11-15T08:24:09","slug":"google-et-les-medias-payants-prets-a-collaborer","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2017\/10\/25\/google-et-les-medias-payants-prets-a-collaborer\/","title":{"rendered":"Google et les m\u00e9dias payants pr\u00eats \u00e0 collaborer ?"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n<p>Google a annonc\u00e9, il y a quelques semaines, vouloir favoriser la presse payante et les abonnements en ligne gr\u00e2ce \u00e0 un nouveau contrat de confiance pass\u00e9 avec les \u00e9diteurs. Dimanche 22 octobre 2017, le groupe de Mountain View a d\u00e9clar\u00e9 qu\u2019il souhaitait, en contrepartie, un partage des revenus qui seront g\u00e9n\u00e9r\u00e9s gr\u00e2ce \u00e0 ses initiatives. Mais une plus grande collaboration entre Google et les m\u00e9dias pourrait \u00eatre b\u00e9n\u00e9fique pour ces derniers. L\u2019id\u00e9e \u00e9tant de permettre aux \u00e9diteurs de presse de cibler de potentiels abonn\u00e9s gr\u00e2ce \u00e0 la richesse de donn\u00e9es de Google et des outils d\u2019intelligence artificielle, et leur proposer des souscriptions qui correspondraient \u00e0 leurs attentes. Le <em>Financial Times<\/em>, le <em>New York Times<\/em> et <em>News Cops<\/em> sont d\u00e9j\u00e0 en discussion avec Google \u00e0 ce sujet. Pour Richard Gingras, en charge des produits d\u2019informations et des produits sociaux de Google\u00a0: \u00ab\u00a0<em>Le march\u00e9 de l\u2019information a radicalement chang\u00e9 [\u2026] Ce sont les \u00e9diteurs qui sont le mieux \u00e0 m\u00eame de d\u00e9cider ce qui leur convient.<\/em>\u00a0\u00bb<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb] Google a annonc\u00e9, il y a quelques semaines, vouloir favoriser la presse payante et les abonnements en ligne gr\u00e2ce \u00e0 un nouveau contrat de confiance pass\u00e9 avec les \u00e9diteurs. Dimanche 22 octobre [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[103,105,71,51,43,104,45],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/833"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":5,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"predecessor-version":[{"id":994,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/833\/revisions\/994"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}