{"id":815,"date":"2017-10-25T19:26:35","date_gmt":"2017-10-25T17:26:35","guid":{"rendered":"http:\/\/journalisme-info.ejdg.fr\/?p=815"},"modified":"2017-11-07T19:28:40","modified_gmt":"2017-11-07T18:28:40","slug":"etats-unis-les-publicites-numeriques-plus-transparentes","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2017\/10\/25\/etats-unis-les-publicites-numeriques-plus-transparentes\/","title":{"rendered":"Etats-Unis : les publicit\u00e9s num\u00e9riques plus transparentes"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.75&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n<p>Un\u00a0<a href=\"http:\/\/www.niemanlab.org\/2017\/10\/the-honest-ads-act-would-force-internet-companies-to-change-their-disclosure-practices-by-january-2018\/\" target=\"_blank\" rel=\"noopener\">projet de loi<\/a> port\u00e9 par le s\u00e9nateur r\u00e9publicain John McCain entend apporter de la transparence dans les publicit\u00e9s sur les r\u00e9seaux sociaux \u00e0 partir de janvier 2018. Il s\u2019agit d\u2019une obligation de publier la liste des acheteurs de publicit\u00e9s, ce qui existe d\u00e9j\u00e0 pour la radio et la t\u00e9l\u00e9vision aux Etats-Unis. Introduite par \u00ab\u00a0<a href=\"https:\/\/ballotpedia.org\/Bipartisan_Campaign_Reform_Act\" target=\"_blank\" rel=\"noopener\">Bipartisan Campaign Reform Act<\/a>\u00a0\u00bb de 2002, la r\u00e8gle devrait donc s\u2019\u00e9tendre pour inclure \u00ab\u00a0les publicit\u00e9s num\u00e9riques et de l\u2019internet payantes \u00bb. Cet \u00ab\u00a0Honest Ads Act\u00a0\u00bb tient aussi son origine des dites ing\u00e9rences russes pendant la campagne pr\u00e9sidentielle de 2016. Selon le NiemanLab, la \u00ab\u00a0<a href=\"https:\/\/www.nytimes.com\/2015\/06\/07\/magazine\/the-agency.html\" target=\"_blank\" rel=\"noopener\">Internet Research Agency<\/a>\u00a0\u00bb russe avait en effet achet\u00e9 des publicit\u00e9s sur les r\u00e9seaux sociaux am\u00e9ricains afin de diffuser des \u00ab\u00a0fake news\u00a0\u00bb, ce qui a pu impacter le r\u00e9sultat final de l\u2019\u00e9lection.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.75&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb] Un\u00a0projet de loi port\u00e9 par le s\u00e9nateur r\u00e9publicain John McCain entend apporter de la transparence dans les publicit\u00e9s sur les r\u00e9seaux sociaux \u00e0 partir de janvier 2018. Il s\u2019agit d\u2019une obligation [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[47,29,85,83,25,84],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/815"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":3,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":984,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/815\/revisions\/984"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/847"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}