{"id":666,"date":"2017-11-15T10:58:00","date_gmt":"2017-11-15T09:58:00","guid":{"rendered":"http:\/\/journalisme-info.ejdg.fr\/?p=666"},"modified":"2017-11-15T10:58:00","modified_gmt":"2017-11-15T09:58:00","slug":"snapchat-et-les-medias-un-amour-rentable","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2017\/11\/15\/snapchat-et-les-medias-un-amour-rentable\/","title":{"rendered":"Snapchat et les m\u00e9dias : un amour rentable ?"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n<p class=\"western\" align=\"left\">Tout a commenc\u00e9 \u00e0 la rentr\u00e9e 2016. Snapchat inaugure Discover en France, son service permettant aux m\u00e9dias de publier chaque jour, leur\u00a0<em>story<\/em>. Ils sont aujourd\u2019hui 17 \u00e9diteurs partenaires de la plateforme, avec un nombre de lecteurs actifs mensuels qui a franchi le cap des 10 millions en septembre 2017 selon\u00a0<a href=\"https:\/\/www.lesechos.fr\/tech-medias\/medias\/030695840462-snapchat-latout-jeune-des-medias-francais-2121452.php\"><em>Les Echos<\/em><\/a>. Cependant, un an apr\u00e8s, le bilan est mitig\u00e9 pour les entreprises de presse. Malgr\u00e9 la r\u00e9ussite de la passerelle faite avec les fameux \u00ab\u00a0millenials\u00a0\u00bb, peu consommateurs de journaux traditionnels, les m\u00e9dias ne parviennent pas \u00e0 rentrer dans leurs frais. \u00ab\u00a0<em>Nous avons 4 millions de lecteurs uniques par mois, dont 80\u00a0% ont moins de 25 ans\u00a0<\/em>\u00bb, indique Jean Guillaume Santi, responsable de Snap Discover au <em>Monde<\/em>. \u00ab\u00a0<em>L\u2019objectif premier est de toucher une audience qui ne se rend pas sur notre site web, voire qui ne nous conna\u00eet pas du tout<\/em>\u00a0\u00bb. Pour \u00e9largir leur public via Snapchat, les m\u00e9dias doivent r\u00e9aliser de lourds investissements notamment en terme de recrutement. Pour l&rsquo;instant, le mod\u00e8le n\u2019est toujours pas rentable.<\/p>\n<p align=\"left\">Source :<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb] Tout a commenc\u00e9 \u00e0 la rentr\u00e9e 2016. Snapchat inaugure Discover en France, son service permettant aux m\u00e9dias de publier chaque jour, leur\u00a0story. Ils sont aujourd\u2019hui 17 \u00e9diteurs partenaires de la plateforme, avec [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[61,60,43,62],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/666"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":8,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/666\/revisions"}],"predecessor-version":[{"id":1173,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/666\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/1102"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=666"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}