{"id":588,"date":"2017-04-06T14:02:53","date_gmt":"2017-04-06T12:02:53","guid":{"rendered":"http:\/\/journalisme-info.ejdg.fr\/?p=588"},"modified":"2017-11-28T10:42:41","modified_gmt":"2017-11-28T09:42:41","slug":"travailler-de-pair-avec-des-algorithmes-les-chatbots-comme-outil-de-fidelisation","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2017\/04\/06\/travailler-de-pair-avec-des-algorithmes-les-chatbots-comme-outil-de-fidelisation\/","title":{"rendered":"Travailler de pair avec des algorithmes : les chatbots comme outil de fid\u00e9lisation"},"content":{"rendered":"

[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n

The Guardian<\/em><\/a>,\u00a0The Washington Post<\/em><\/a>,\u00a020minutes<\/em><\/a>\u00a0ou\u00a0Liberation<\/em><\/a>, ces r\u00e9dactions ont en commun l’utilisation d’un chatbot, un robot de messagerie instantan\u00e9e. Ces agents conversationnels, utilis\u00e9s par des r\u00e9dactions, proposent un panorama de l’actualit\u00e9 du jour ou r\u00e9pondent \u00e0 des questions cibl\u00e9es. D’apr\u00e8s le dernier recensement Facebook en septembre 2016, quelque 30 000 chatbots auraient \u00e9t\u00e9 cr\u00e9\u00e9s depuis avril 2016 via la plateforme d\u00e9di\u00e9e de la messagerie. Mais est-ce une tendance ou un ph\u00e9nom\u00e8ne fait pour durer\u00a0?\u00a0Martin Belam<\/a>\u00a0\u00a0(@MartinBelam), social & new formats editor au\u00a0Guardian<\/em>, estime que cela va au-del\u00e0 de la simple mode\u00a0: \u00ab\u00a0C’est fascinant de travailler sur ce projet, de voir comment les gens interagissent avec les machines. Je pense qu’il y aura de plus en plus de personnes qui vont parler aux ordinateurs. Peut-\u00eatre que le chatbot n’est qu’une forme de ce ph\u00e9nom\u00e8ne\u00a0\u00bb. Il constate aussi que, si le bot ne rapporte pas d’argent directement au journal, ses utilisateurs qui n’\u00e9taient pas des lecteurs r\u00e9guliers du\u00a0Guardian<\/em>, sont devenus de plus en plus fid\u00e8les au journal\u00a0au fil de leur utilisation . Ainsi, pour Martin Belam, \u00ab\u00a0les chatbots ne prennent pas la place des journalistes, mais les assistent\u00a0\u00bb.\u00a0Le sien<\/a>\u00a0compte aujourd’hui 30 000 abonn\u00e9s<\/a>.<\/h4>\n

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[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb] The Guardian,\u00a0The Washington Post,\u00a020minutes\u00a0ou\u00a0Liberation, ces r\u00e9dactions ont en commun l’utilisation d’un chatbot, un robot de messagerie instantan\u00e9e. Ces agents conversationnels, utilis\u00e9s par des r\u00e9dactions, proposent un panorama de l’actualit\u00e9 du jour ou […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/588"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":3,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/588\/revisions"}],"predecessor-version":[{"id":1273,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/588\/revisions\/1273"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=588"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}