[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″]<\/p>\n
Radio France s’engage pour une publicit\u00e9 \u00ab\u00a0plus verte\u00a0\u00bb sur ses antennes. Dans un communiqu\u00e9<\/strong><\/a> publi\u00e9 mardi 17 novembre, le groupe a annonc\u00e9 la mise en place, \u00e0 partir du 1er janvier 2021, de nouveaux espaces publicitaires, gratuits ou \u00e0 tarifs pr\u00e9f\u00e9rentiels, en faveur des annonceurs \u00e9coresponsables. \u00ab Radio France est engag\u00e9e pour les grandes causes de notre temps comme la transition \u00e9cologique. Cette responsabilit\u00e9, je veux qu\u2019elle soit d\u00e9sormais visible dans tous nos temps d\u2019antenne\u00a0:\u00a0l\u2019\u00e9ditorial et la publicit\u00e9\u00a0<\/em>\u00bb, a d\u00e9clar\u00e9 la pr\u00e9sidente-directrice g\u00e9n\u00e9rale de Radio France, Sibyle Veil. Trois nouveaux espaces publicitaires<\/strong><\/a> vont ainsi \u00eatre mis en place. Un premier espace, dit \u00ab\u00a0solidaire\u00a0\u00bb, accordera gratuitement dans l’ann\u00e9e plus de dix heures d’antenne \u00e0 des organisations non gouvernementales, des associations ainsi qu\u2019\u00e0 des acteurs du secteur priv\u00e9 en pointe sur la transition \u00e9cologique.\u00a0<\/span>Radio France mettra \u00e9galement en place un espace qui offrira des \u00e9crans publicitaires \u00e0 tarif r\u00e9duit \u00e0 des heures de grande \u00e9coute aux produits \u00e9coresponsables. Enfin, le groupe a \u00e9galement annonc\u00e9 le verdissement des publicit\u00e9s pr\u00e9-roll des podcasts, c’est-\u00e0-dire celles qu\u2019on \u00e9coute avant d\u2019acc\u00e9der aux contenus, seront verdies. De son c\u00f4t\u00e9,\u00a0l\u2019Agence de la transition \u00e9cologique (Ademe)<\/a> <\/strong>jouera un r\u00f4le central dans cet engagement puisqu\u2019elle sera charg\u00e9e de v\u00e9rifier les profils des annonceurs afin d\u2019\u00e9viter tout risque de greenwashing.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″] Radio France s’engage pour une publicit\u00e9 \u00ab\u00a0plus verte\u00a0\u00bb sur ses antennes. Dans un communiqu\u00e9 publi\u00e9 mardi 17 novembre, le groupe a annonc\u00e9 la mise en place, \u00e0 partir du 1er janvier […]<\/p>\n","protected":false},"author":129,"featured_media":5895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[456,83,233,970,969],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5523"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5523"}],"version-history":[{"count":8,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5523\/revisions"}],"predecessor-version":[{"id":5881,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5523\/revisions\/5881"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/5895"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=5523"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=5523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}