{"id":5463,"date":"2020-11-01T13:33:27","date_gmt":"2020-11-01T12:33:27","guid":{"rendered":"http:\/\/journalismes-info.ejdg.fr\/?p=5463"},"modified":"2020-12-02T12:00:15","modified_gmt":"2020-12-02T11:00:15","slug":"les-jours-lance-une-campagne-dabonnements-pour-tenter-de-survivre-a-la-crise-sanitaire","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2020\/11\/01\/les-jours-lance-une-campagne-dabonnements-pour-tenter-de-survivre-a-la-crise-sanitaire\/","title":{"rendered":"Les Jours lance une campagne d&rsquo;abonnements pour tenter de survivre \u00e0 la crise sanitaire"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: black;\">Le m\u00e9dia <em>Les Jours<\/em> se donne jusqu\u2019au vendredi 6 novembre 2020 pour atteindre l\u2019\u00e9quilibre financier. Deux mille nouveaux abonn\u00e9s,<strong> <a href=\"https:\/\/lesjours.fr\/obsessions\/vie-jours\/ep77-campagne-abonnements\/\">voil\u00e0 l\u2019objectif que s\u2019est fix\u00e9 le<\/a> <a href=\"https:\/\/lesjours.fr\/obsessions\/vie-jours\/ep77-campagne-abonnements\/\"><span style=\"color: windowtext; text-decoration: none; text-underline: none;\">pureplayer<\/span><\/a><\/strong> le 27 ao\u00fbt dernier pour rester ind\u00e9pendant. \u00c0 travers des messages post\u00e9s sur son compte Twitter et les \u00e9pisodes \u201cLa vie des <em>Jours<\/em>\u201d, le m\u00e9dia sp\u00e9cialis\u00e9 dans le journalisme en s\u00e9rie tente de mobiliser son lectorat.<\/span> <span style=\"color: black;\">Cette campagne d\u2019abonnements, <strong><a href=\"https:\/\/lesjours.fr\/obsessions\/vie-jours\/ep36-campagne-5000\/\">m\u00e9thode d\u00e9j\u00e0 test\u00e9e plusieurs fois<\/a><\/strong> ces deux derni\u00e8res ann\u00e9es, a \u00e9t\u00e9 lanc\u00e9e apr\u00e8s la crise \u00e9conomique inh\u00e9rente \u00e0 la pand\u00e9mie du Covid-19 et au premier confinement. R\u00e9sultat: le pureplayer comptabilise un peu plus de mille cinq cents nouveaux abonn\u00e9s depuis le d\u00e9but de la campagne.<\/span> <span style=\"color: black;\">M\u00eame si de nombreux lecteurs se sont d\u00e9tourn\u00e9s de la presse papier <a href=\"https:\/\/www.mindnews.fr\/article\/19253\/les-abonnements-numeriques-aux-medias-d-actualites-bondissent-de-20-a-50-pourcents-en-six-mois\/\"><strong>pour s\u2019orienter vers un abonnement num\u00e9rique<\/strong><\/a> &#8211; crise sanitaire oblige &#8211; pas s\u00fbr que cela soit suffisant pour assurer la survie de nombreux pureplayers et quotidiens de presse. Le journal <em>L\u2019\u00c9quipe<\/em>\u00a0avait \u00e9galement lanc\u00e9 une campagne d\u2018abonnements en ligne en ao\u00fbt 2020. Cela n\u2019a pas pour autant emp\u00each\u00e9 le quotidien sportif d\u2019annoncer deux mois plus tard\u00a0<strong><a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2020\/10\/30\/l-equipe-lance-un-plan-de-sauvegarde-de-l-emploi_6057892_3234.html\">un nouveau plan de sauvegarde<\/a><\/strong> et la suppression d\u2019une soixantaine de <\/span>postes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;] Le m\u00e9dia Les Jours se donne jusqu\u2019au vendredi 6 novembre 2020 pour atteindre l\u2019\u00e9quilibre financier. Deux mille nouveaux abonn\u00e9s, voil\u00e0 l\u2019objectif que s\u2019est fix\u00e9 le pureplayer le 27 ao\u00fbt dernier pour [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":5270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[199,935,936,414,817,503],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5463"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5463"}],"version-history":[{"count":5,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5463\/revisions"}],"predecessor-version":[{"id":5465,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5463\/revisions\/5465"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/5270"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=5463"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}