[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.75″][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″]<\/p>\n
C\u2019est officiel, ce n\u2019est plus une supposition futuriste, le temps d\u2019\u00e9cran du streaming a surpass\u00e9 celui du petit \u00e9cran<\/a><\/strong>. La bascule historique a eu lieu en juin 2020 mais ne devrait surprendre personne. En effet, le temps consacr\u00e9 au streaming n\u2019a pas cess\u00e9 de s\u2019amplifier ces derni\u00e8res ann\u00e9es. Il a augment\u00e9 de 23\u00a0% entre janvier et juin 2020<\/a><\/strong>. Le d\u00e9passement a \u00e9t\u00e9 observ\u00e9 sur cinq pays de l\u2019Union Europ\u00e9enne\u00a0: la France, la Grande Bretagne, l\u2019Allemagne, l\u2019Espagne et l\u2019Italie mais pourrait concerner, \u00e0 terme, l\u2019ensemble des pays occidentaux. En France, le temps de visionnage du streaming correspond \u00e0 une moyenne de 2h08 quotidiennes. Au total, le consommateur passe 55% de son temps de visionnage \u00e0 regarder du streaming. La t\u00e9l\u00e9vision lin\u00e9aire est donc moins consomm\u00e9e avec 1h52 du temps qui lui est consacr\u00e9e quotidiennement. Avec le streaming le consommateur a le choix entre le AVOD et le SVOD<\/strong>.<\/a> L\u2019AVOD est gratuit pour le spectateur mais financ\u00e9 par la pub, tandis que la SVOD est accessible par abonnement. Ce changement d\u2019habitude questionne sur le rapport qu\u2019a le consommateur \u00e0 l\u2019information car dor\u00e9navant, il visionne en majorit\u00e9 ce qu\u2019il d\u00e9sire.<\/p>\n Cr\u00e9dit photo: Photo libre de droit r\u00e9alis\u00e9e par @jgryntysz<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.75″][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″] C\u2019est officiel, ce n\u2019est plus une supposition futuriste, le temps d\u2019\u00e9cran du streaming a surpass\u00e9 celui du petit \u00e9cran. La bascule historique a eu lieu en juin 2020 mais ne […]<\/p>\n","protected":false},"author":146,"featured_media":5242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[926,925,924,64,647,53],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5240"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5240"}],"version-history":[{"count":16,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5240\/revisions"}],"predecessor-version":[{"id":5720,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/5240\/revisions\/5720"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/5242"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=5240"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=5240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}