{"id":3792,"date":"2019-10-15T15:30:15","date_gmt":"2019-10-15T13:30:15","guid":{"rendered":"http:\/\/journalismes-info.ejdg.fr\/?p=3792"},"modified":"2019-11-20T15:42:21","modified_gmt":"2019-11-20T14:42:21","slug":"le-figaro-repense-son-offre-web","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2019\/10\/15\/le-figaro-repense-son-offre-web\/","title":{"rendered":"Le Figaro repense son offre web"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;]<\/p>\n<p>Le site du <strong><em><a href=\"https:\/\/www.lefigaro.fr\/\">Figaro<\/a><\/em> <\/strong>a \u00e9t\u00e9 repens\u00e9 pour s\u2019adapter aux smartphones dans une logique de <em>mobile first<\/em>, cette nouvelle version du web a \u00e9t\u00e9 lanc\u00e9e le 9 octobre 2019. Le nouveau site, plus \u00e9pur\u00e9, se compose de 3 colonnes\u00a0: la plus \u00e0 gauche propose divers contenus provenant de tous ses onglets\u00a0: Madame, \u00c9conomie, Sant\u00e9\u2026 La colonne du milieu concentre l\u2019actualit\u00e9 du jour, celle de droite est consacr\u00e9e au \u00ab\u00a0Flash\u00a0\u00bb pour les actus les plus chaudes. En interne, 50 d\u00e9veloppeurs et 600 testeurs \u2013 des lecteurs, abonn\u00e9s <em>print<\/em> et digitaux ont \u00e9t\u00e9 mobilis\u00e9s et consult\u00e9s pour concevoir la <strong><a href=\"https:\/\/www.lefigaro.fr\/medias\/adieu-le-figaro-fr-bonjour-le-figaro-20191009\">nouvelle offre web<\/a><\/strong> du <em>Figaro<\/em>\u00a0: \u00ab\u00a0Le site a \u00e9t\u00e9 pens\u00e9 et con\u00e7u d\u2019abord pour un usage mobile, puisque le terminal repr\u00e9sente largement plus de la moiti\u00e9 des visites sur notre site\u00a0\u00bb explique Bertrand Gi\u00e9, directeur d\u00e9l\u00e9gu\u00e9 du p\u00f4le news du <em>Figaro<\/em>, lors d&rsquo;un entretien avec<strong><a href=\"https:\/\/www.journaldunet.com\/media\/publishers\/1446892-le-nouveau-figaro-fr-d-abord-ete-pense-pour-le-mobile\/\"><em> Le Journal du net<\/em><\/a><\/strong>. En effet, le web sur mobile concentre g\u00e9n\u00e9ralement deux tiers des visites sur les sites de presse, l\u2019enjeu est donc strat\u00e9gique et commercial \u2013 il s\u2019agit d\u2019augmenter le nombre de vues afin d\u2019attirer les annonceurs. Outre le changement de logo, <em>Le Figaro<\/em> a souhait\u00e9 mettre en avant la vid\u00e9o et ses contenus payants.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;] Le site du Figaro a \u00e9t\u00e9 repens\u00e9 pour s\u2019adapter aux smartphones dans une logique de mobile first, cette nouvelle version du web a \u00e9t\u00e9 lanc\u00e9e le 9 octobre 2019. Le nouveau [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":3826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[682,683,40],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3792"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3792"}],"version-history":[{"count":4,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3792\/revisions"}],"predecessor-version":[{"id":4722,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3792\/revisions\/4722"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/3826"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3792"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}