[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″]<\/p>\n
Le <\/span>Washington Post<\/i><\/span><\/a><\/strong> a annonc\u00e9 mardi 17 septembre 2019 le lancement de Zeus Prime, sa propre r\u00e9gie publicitaire. Celle-ci permettra au quotidien de traiter avec les annonceurs sans devoir passer par Google ou Facebook. D\u2019autres m\u00e9dias r\u00e9gionaux et nationaux sont invit\u00e9s \u00e0 rejoindre cette plateforme d\u2019ici 2020.\u00a0 <\/span>Zeus Prime a \u00e9t\u00e9 cr\u00e9\u00e9e en collaboration avec <\/span>Polar<\/span><\/a><\/i><\/strong>, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les formats publicitaires sur internet. Elle vise \u00e0 simplifier la cr\u00e9ation et la diffusion d’une vid\u00e9o ou d\u2019un visuel qui promeut un produit ou une marque. \u00ab\u00a0Aujourd’hui plus que jamais, il est important pour les annonceurs d’avoir un lien direct avec des cr\u00e9ateurs et \u00e9diteurs de contenu reconnus qui garantissent l’int\u00e9grit\u00e9 de leurs marques et leur alignement<\/i>\u00bb explique le Washington Post <\/i>dans un communiqu\u00e9 sur son blog. La plateforme se positionne comme une offre alternative aux GAFA qui contr\u00f4lent pr\u00e8s de 60% du march\u00e9 am\u00e9ricain de la publicit\u00e9.\u00a0 <\/span>Le journal,<\/span> propri\u00e9t\u00e9 de Jeff Bezos<\/span><\/a><\/strong>, se dit \u00ab\u00a0convaincu\u00a0\u00bb par l’id\u00e9e que les m\u00e9dias r\u00e9gionaux puissent franchir le seuil de rentabilit\u00e9.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″] Le Washington Post a annonc\u00e9 mardi 17 septembre 2019 le lancement de Zeus Prime, sa propre r\u00e9gie publicitaire. Celle-ci permettra au quotidien de traiter avec les annonceurs sans devoir passer par […]<\/p>\n","protected":false},"author":115,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[450,664,614,666,209,665],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3752"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3752"}],"version-history":[{"count":4,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3752\/revisions"}],"predecessor-version":[{"id":4679,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3752\/revisions\/4679"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3752"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}