{"id":3730,"date":"2019-09-25T14:56:59","date_gmt":"2019-09-25T12:56:59","guid":{"rendered":"http:\/\/journalismes-info.ejdg.fr\/?p=3730"},"modified":"2019-11-20T14:57:27","modified_gmt":"2019-11-20T13:57:27","slug":"facebook-simmisce-dans-le-marche-de-loffre-sportive-tv-avec-espn","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2019\/09\/25\/facebook-simmisce-dans-le-marche-de-loffre-sportive-tv-avec-espn\/","title":{"rendered":"Facebook s\u2019immisce dans le march\u00e9 de l\u2019offre sportive TV avec ESPN"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;]<\/p>\n<p><em>ESPN<\/em> a sign\u00e9 <strong><a href=\"https:\/\/variety.com\/2019\/digital\/news\/espn-facebook-watch-exclusive-katie-nolan-1203343213\/\">un partenariat avec Facebook<\/a><\/strong> le lundi 23 septembre 2019 pour diffuser du contenu exclusif sur la plateforme \u00ab\u00a0Facebook watch\u00a0\u00bb. Le m\u00e9dia sportif am\u00e9ricain compte cr\u00e9er des \u00e9missions, comme \u00ab\u00a0The People\u2019s MMA Show\u00a0\u00bb, et les mettre en ligne uniquement sur la partie d\u00e9di\u00e9e \u00e0 la vid\u00e9o de Facebook. Mais il va aussi multim\u00e9diatiser des formats d\u00e9j\u00e0 existants, avec par exemple la diffusion live de leur podcast \u00ab\u00a0Fantasy Focus Live\u00a0\u00bb. Et il am\u00e8nera, enfin, du contenu exclusif suppl\u00e9mentaire \u00e0 l\u2019une de ses \u00e9missions d\u00e9j\u00e0 existantes \u00e0 la TV, \u00ab\u00a0Always Late with Katie Nolan\u00a0\u00bb. L\u2019id\u00e9e, pour <em>ESPN<\/em>, est d\u2019amener <strong><a href=\"https:\/\/www.lemonde.fr\/actualite-medias\/article\/2015\/06\/16\/les-medias-face-au-pouvoir-des-reseaux-sociaux_4655143_3236.html\">une forte interaction<\/a><\/strong> entre son audience et les diff\u00e9rents formats propos\u00e9s. Chaque \u00e9mission incorporera ainsi des sessions de questions et r\u00e9ponses, des sondages en direct ou encore des possibilit\u00e9s pour les viewers de d\u00e9finir des choix \u00e0 faire au cours des shows. L\u2019id\u00e9e, pour Facebook, est d\u2019obtenir de plus en plus de contenu exclusif sur sa plateforme afin de ramener une audience suppl\u00e9mentaire et de gonfler le trafic sur le r\u00e9seau social. Pour ce faire, le sport est privil\u00e9gi\u00e9 alors que les g\u00e9ants du web s\u2019immiscent de plus en plus dans les ench\u00e8res pour <strong><a href=\"https:\/\/www.journaldugeek.com\/2019\/07\/28\/tennis-amazon-va-diffuser-des-matchs-du-tournoi-de-roland-garros\/\">l\u2019obtention des droits TV<\/a><\/strong> des plus grandes comp\u00e9titions internationales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;] ESPN a sign\u00e9 un partenariat avec Facebook le lundi 23 septembre 2019 pour diffuser du contenu exclusif sur la plateforme \u00ab\u00a0Facebook watch\u00a0\u00bb. Le m\u00e9dia sportif am\u00e9ricain compte cr\u00e9er des \u00e9missions, comme [&hellip;]<\/p>\n","protected":false},"author":112,"featured_media":3772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[646,50,25,430],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3730"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/112"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3730"}],"version-history":[{"count":5,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3730\/revisions"}],"predecessor-version":[{"id":4643,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3730\/revisions\/4643"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/3772"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3730"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}