[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″]<\/p>\n
Havas Paris<\/span><\/i>,<\/span><\/i> agence de strat\u00e9gie et de cr\u00e9ation de contenus pour entreprises, a ouvert le 19 septembre 2019 un p\u00f4le centr\u00e9 sur les r\u00e9seaux sociaux : <\/span>Havas Paris Social<\/span>. Il r\u00e9unit 35 collaborateurs dans le but d\u2019\u201c<\/span>accompagner les marques dans leur qu\u00eate de l\u00e9gitimit\u00e9 d’action sur les r\u00e9seaux sociaux<\/i>\u00a0\u00bb\u00a0 <\/span><\/i>selon<\/span> Ludovic Chevalier, plac\u00e9 \u00e0 la t\u00eate de la structure. Les nouveaut\u00e9s? Des managers sp\u00e9cialis\u00e9s, un design sp\u00e9cifique ou encore de l’analyse de donn\u00e9es. L\u2019objectif est de se positionner sur un terrain de plus en plus pl\u00e9biscit\u00e9 par les clients d\u2019<\/span>Havas<\/span>. <\/span>Fabrice Conrad, directeur g\u00e9n\u00e9ral, \u00e9voque dans <\/span>Strat\u00e9gies<\/strong><\/span><\/i><\/a> l\u2019exemple d\u2019<\/span>EDF<\/span> qui s\u2019est cr\u00e9\u00e9 un compte Snapchat en 2017.<\/span>\u00a0<\/span>Les ressources de production de contenus de <\/span>Havas Paris Social<\/span> viendront enrichir le nouveau p\u00f4le. On pense par exemple au studio int\u00e9gr\u00e9 <\/span>\u00ab\u00a0<\/span><\/i>LabFab<\/span>\u00a0\u00bb <\/span><\/i>ou <\/span>Havas Podcast<\/span>.<\/span><\/i> La maison m\u00e8re du groupe, <\/span>Vivendi<\/span>, met \u00e9galement \u00e0 disposition l\u2019ensemble de ses comp\u00e9tences.\u00a0<\/span>Havas Paris<\/span> travaille avec un grand nombre de marques qui \u00e9voluent dans des domaines vari\u00e9s, telles que <\/span>Carrefour, Huawei, La Poste, LVMH, McDonald\u2019s <\/span>ou m\u00eame <\/span>l\u2019Arm\u00e9e de l\u2019Air<\/span>. <\/span>Havas Paris<\/span> se d\u00e9crit comme <\/span>\u201cl\u2019agence des nouveaux leaderships\u201d<\/i>. Son action consiste \u00e0 \u00e9tendre l\u2019influence de ces entreprises, notamment par la conception de nouveaux formats adapt\u00e9s aux attentes de l\u2019opinion publique.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″] Havas Paris, agence de strat\u00e9gie et de cr\u00e9ation de contenus pour entreprises, a ouvert le 19 septembre 2019 un p\u00f4le centr\u00e9 sur les r\u00e9seaux sociaux : Havas Paris Social. Il r\u00e9unit […]<\/p>\n","protected":false},"author":111,"featured_media":3781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[628,627,630,25,629],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3710"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3710"}],"version-history":[{"count":5,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3710\/revisions"}],"predecessor-version":[{"id":4659,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3710\/revisions\/4659"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/3781"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3710"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}