{"id":3708,"date":"2019-10-15T16:06:31","date_gmt":"2019-10-15T14:06:31","guid":{"rendered":"http:\/\/journalismes-info.ejdg.fr\/?p=3708"},"modified":"2019-11-12T16:06:44","modified_gmt":"2019-11-12T15:06:44","slug":"le-monde-bfm-tv-et-brut-signent-un-partenariat-avec-facebook","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2019\/10\/15\/le-monde-bfm-tv-et-brut-signent-un-partenariat-avec-facebook\/","title":{"rendered":"Le Monde, BFM TV et Brut signent un partenariat avec Facebook"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;]<\/p>\n<p>Les trois m\u00e9dias fran\u00e7ais vont produire du contenu vid\u00e9o exclusif pour l\u2019onglet \u00ab\u00a0Watch\u00a0\u00bb de Facebook.\u00a0 Apr\u00e8s de nombreux scandales, Facebook d\u00e9cide de se doter de contenus journalistiques qualitatifs, avec la volont\u00e9 de montrer sa prise de conscience sur sa responsabilit\u00e9 dans la diffusion d\u2019informations en masse. Selon <strong><a href=\"https:\/\/www.lesechos.fr\/tech-medias\/medias\/facebook-mise-sur-bfmtv-le-monde-et-brut-pour-doper-laudience-de-watch-1129599\"><em>Les Echos<\/em><\/a><\/strong>, ce partenariat consisterait en la cr\u00e9ation de reportages sur les enjeux environnementaux par <em>Le Monde<\/em>, un rendez-vous hebdomadaire nomm\u00e9 \u00ab\u00a0Plan B\u00a0\u00bb. Pour BFM TV, Bruce Toussaint d\u00e9cryptera l\u2019actualit\u00e9 avec un souci p\u00e9dagogique de d\u00e9construire les <em>fake news<\/em> dans \u00ab\u00a0Bonsoir Bruce\u00a0\u00bb. Quant \u00e0 Brut, acteur fort de l\u2019information sur les r\u00e9seaux sociaux, il sera charg\u00e9 d\u2019animer une \u00e9mission d\u2019actualit\u00e9 journali\u00e8re\u00a0: \u00ab\u00a0Pendant ce temps-l\u00e0\u00a0\u00bb. Qu\u2019ont les m\u00e9dias fran\u00e7ais \u00e0 gagner\u00a0dans ce partenariat, eux qui poss\u00e8dent d\u00e9j\u00e0 leur propre plateforme, apparemment prosp\u00e8re et ind\u00e9pendante ? \u00c9largir leur audience \u00e0 un public moins habitu\u00e9 aux canaux traditionnels d\u2019information, volont\u00e9 d\u2019innovation ou bien opportunit\u00e9 financi\u00e8re\u00a0? Les GAFA repr\u00e9sentent une concurrence rude pour les m\u00e9dias, accus\u00e9s d\u2019accaparer les annonceurs ainsi que l\u2019audience &#8211; la solution r\u00e9siderait en une alliance avec ceux-ci pour Laurent Solly, directeur g\u00e9n\u00e9ral de Facebook pour l\u2019Europe du Sud, cit\u00e9 par <strong><a href=\"https:\/\/o.nouvelobs.com\/high-tech\/20190905.AFP3904\/le-monde-bfmtv-et-brut-vont-produire-des-videos-pour-facebook.html\"><em>L\u2019Obs<\/em><\/a><\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;] Les trois m\u00e9dias fran\u00e7ais vont produire du contenu vid\u00e9o exclusif pour l\u2019onglet \u00ab\u00a0Watch\u00a0\u00bb de Facebook.\u00a0 Apr\u00e8s de nombreux scandales, Facebook d\u00e9cide de se doter de contenus journalistiques qualitatifs, avec la volont\u00e9 [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":3756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[610,166,50,479],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3708"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3708"}],"version-history":[{"count":3,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3708\/revisions"}],"predecessor-version":[{"id":4083,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/3708\/revisions\/4083"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/3756"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3708"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}