Adweek<\/em>, Twitter fait ainsi partie des 10 marques qui ont r\u00e9ussi leur retour, au m\u00eame titre qu\u2019Apple ou Levi’s.\u00a0Comment est il sorti de l\u2019impasse\u00a0? Laurent Buanec directeur de Twitter France a t\u00e9moign\u00e9 au Hubforum des changements cruciaux qui l\u2019ont ramen\u00e9 sur le devant de la sc\u00e8ne.\u00a0L\u2019am\u00e9lioration de l\u2019exp\u00e9rience vid\u00e9o, le live mais \u00e9galement le passage de 140 \u00e0 280 caract\u00e8res lui ont permis de p\u00e9renniser sa place. La plateforme a \u00e9galement mis\u00e9 sur la s\u00e9curit\u00e9 de ses utilisateurs en supprimant les comptes douteux et inactifs. Enfin,\u00a0l\u2019abandon de la cat\u00e9gorie \u00ab\u00a0r\u00e9seau social\u00a0\u00bb pour \u00ab\u00a0news\u00a0\u00bb lui a permis de devenir le premier de sa cat\u00e9gorie. Des choix risqu\u00e9s mais qui ont permis \u00e0 Twitter d\u2019obtenir la confiance de l\u2019utilisateur et sa fid\u00e9lit\u00e9.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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