[et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″]<\/p>\n
Depuis le mois d\u2019octobre 2018, le site internet et l\u2019application de l\u2019hebdomadaire du Point<\/span><\/a><\/strong><\/em> font peau neuve pour proposer aux lecteurs des contenus personnalis\u00e9s. En s\u2019associant avec la plateforme de recommandation Taboola<\/a><\/strong><\/em><\/span>, le m\u00e9dia s\u2019inscrit \u00ab\u00a0dans le cadre [d\u2019une] strat\u00e9gie de fid\u00e9lisation et d\u2019engagement de nos audiences<\/a><\/strong><\/span>\u00a0\u00bb selon le vice-pr\u00e9sident du Point<\/em>, Renaud Grand-Cl\u00e9ment.\u00a0<\/span>La plateforme Taboola, cr\u00e9\u00e9e en 2006, annonce sur son site \u00eatre capable de trouver du contenu \u00ab\u00a0pertinent en ligne\u00a0[\u2026] en utilisant des algorithmes intelligents \u00bb.<\/em> Une m\u00e9thode qui rappelle celle de Facebook, mais qui, appliqu\u00e9e \u00e0 un m\u00e9dia, permet d\u2019am\u00e9liorer ses chiffres. Un lecteur qui se voit proposer des articles correspondant \u00e0 ses centres d\u2019inter\u00eat est un lecteur fid\u00e9lis\u00e9, et donc qui g\u00e9n\u00e8re plus de revenus publicitaires. Il est encore trop t\u00f4t pour le v\u00e9rifier mais c\u2019est l’un des enjeux attendus par le Point<\/em>, dont le vice-pr\u00e9sident veut faire \u00ab\u00a0cro\u00eetre [\u2026] la mon\u00e9tisation<\/a><\/strong><\/span>\u00a0[des] contenus \u00bb.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.75″ background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16″] Depuis le mois d\u2019octobre 2018, le site internet et l\u2019application de l\u2019hebdomadaire du Point font peau neuve pour proposer aux lecteurs des contenus personnalis\u00e9s. En s\u2019associant avec la plateforme de recommandation […]<\/p>\n","protected":false},"author":76,"featured_media":2818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[487,486,484,482,485,483],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2806"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2806"}],"version-history":[{"count":5,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2806\/revisions"}],"predecessor-version":[{"id":3066,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2806\/revisions\/3066"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/2818"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2806"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}