{"id":2377,"date":"2018-11-01T14:50:26","date_gmt":"2018-11-01T13:50:26","guid":{"rendered":"http:\/\/journalismes-info.ejdg.fr\/?p=2377"},"modified":"2018-11-01T14:50:26","modified_gmt":"2018-11-01T13:50:26","slug":"google-devance-facebook-dans-le-trafic-mobile-vers-les-sites-dinformation","status":"publish","type":"post","link":"http:\/\/journalismes-info.ejdg.fr\/index.php\/2018\/11\/01\/google-devance-facebook-dans-le-trafic-mobile-vers-les-sites-dinformation\/","title":{"rendered":"Google devance Facebook dans le trafic mobile vers les sites d&rsquo;information"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;]<\/p>\n<p>Le trafic mobile vers les sites d\u2019information se ferait d\u00e9sormais davantage via Google que par Facebook. Il s&rsquo;agit d&rsquo;un changement majeur en seulement deux ans, selon l\u2019entreprise Chartbeat sp\u00e9cialis\u00e9e dans le conseil et la mesure l\u2019audience en ligne. Dans un article de novembre 2015 intitul\u00e9 \u00ab\u00a0Google and the algorithmic infomediation of news\u00a0\u00bb, le ma\u00eetre de conf\u00e9rence en sciences de l\u2019information et de la communication, Nikos Smyrnaios, affirmait que \u00ab\u00a0la majorit\u00e9 des \u00e9diteurs ont progressivement int\u00e9gr\u00e9 les contraintes du SEO impos\u00e9es par Google\u00a0\u00bb et \u00ab\u00a0cela repr\u00e9sente un probl\u00e8me majeur pour l\u2019avenir du pluralisme de l\u2019information en ligne.\u00a0\u00bb Cette croissance\u00a0de Google est cependant \u00e0 relativiser puisque Chartbeat pr\u00e9cise que le trafic se fait aussi de plus en plus directement sur les sites d\u2019information en lignes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_post_title _builder_version=\u00a0\u00bb3.0.75&Prime; title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bbon\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bbon\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb title_font=\u00a0\u00bb||||\u00a0\u00bb title_text_color=\u00a0\u00bbrgba(0,0,0,0.91)\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.0.75&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime;] Le trafic mobile vers les sites d\u2019information se ferait d\u00e9sormais davantage via Google que par Facebook. Il s&rsquo;agit d&rsquo;un changement majeur en seulement deux ans, selon l\u2019entreprise Chartbeat sp\u00e9cialis\u00e9e dans le [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":2424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[51,150,409,219],"_links":{"self":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2377"}],"collection":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2377"}],"version-history":[{"count":4,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2377\/revisions"}],"predecessor-version":[{"id":2636,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/posts\/2377\/revisions\/2636"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media\/2424"}],"wp:attachment":[{"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2377"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journalismes-info.ejdg.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}