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Lors d\u2019une conf\u00e9rence au festival international du journalisme,\u00a0au moment m\u00eame o\u00f9 Mark Zuckerberg est convoqu\u00e9 devant le Congr\u00e8s am\u00e9ricain suite \u00e0 l’affaire \u00ab\u00a0Cambridge Analytica\u00a0\u00bb, Facebook admet que \u00ab\u00a0des erreurs ont \u00e9t\u00e9 commises\u00a0\u00bb concernant la protection des donn\u00e9es de ses utilisateurs. Pas un mot de plus sur le scandale des 50 millions de donn\u00e9es exploit\u00e9es par la soci\u00e9t\u00e9 britannique, r\u00e9v\u00e9l\u00e9 le mois dernier. Deux communicantes du r\u00e9seau social expliquent les avantages de Facebook pour la cr\u00e9ation de communaut\u00e9s inform\u00e9es. Pendant deux heures, Sarah Brown et Livia Iacolare conseillent leur audience sur les fonctionnalit\u00e9s de Facebook. Qu\u2019il s\u2019agisse d\u2019une story, d\u2019un live ou d\u2019un groupe, il faut \u00ab\u00a0penser \u00e0 la valeur ajout\u00e9e, cibler son audience, cr\u00e9er de l\u2019interaction et promouvoir son contenu\u00a0\u00bb. Il ne manque plus qu\u2019un tutoriel sur la confidentialit\u00e9 des informations personnelles.<\/p>\n
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